Big Win for JIK as they get endorsed by the National Association of Nigeria Nurses and Midwives (NANNM)

 Big Win for JIK as they get endorsed by the National Association of Nigeria Nurses and Midwives (NANNM)

One of Nigeria’s leading hygiene and household disinfectant brand, JIK has announced a strategic endorsement with the National Association of Nigeria Nurses and Midwives (NANNM) to promote hygiene practices in Nigeria.

This partnership is in line with JIK’s long-term vison to realise a world where families are safe from illness-causing germs & viruses.

NANNM is a professional-cum trade union organization of all professional nurses and midwives who are trained, registered, and licensed to practice the nursing profession at all the levels of the healthcare delivery system.

According to the brand, the strategic endorsement deal will enable Reckitt Benckiser (RB Nigeria), through its brand JIK, to further encourage good hygiene practices in communities and the public through several far-reaching bouquet of programmes.

It will also help to create and release public awareness messages, campaigns, and sponsorship on public health and personal hygiene to promote and increase awareness of health and hygiene matters among the public.

Barrister Samson Eze Ikenna during the signing of a Memorandum of Understanding (MOU) Endorsing JIK as an effective hygiene and household disinfectant brand in Abuja.

In his remarks, General Secretary of NANNM, Comrade Thomas Shettima, said the association was proud to identify with JIK.

“Reckitt Benckiser’s products are well-tested and the efficacy of their products – especially JIK, is not in doubt; the reason for our endorsement. We are confident that this will further promote the acceptance of the brand.”

With the Memorandum of Understanding signing, the association has granted RB the exclusive right to use its official logo on all its JIK products and brand materials.

Every RB’s advertising material for JIK products and brands on all media platforms will likewise carry the association’s official endorsement and logo.

JIK is a product of Reckitt Benckiser, makers of world-renowned household brands such as Dettol, Mortein, Harpic, Airwick, Durex, Nurofen, Gaviscon, and many more. The brand continues to play an important role in the sensitization of citizens on the dangers of germs on surfaces and the importance of healthy hygiene practices in Nigeria.

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