John Terry, Roberto Carlos to Storm Lagos for Budweiser Game of Kings Match
Budweiser to Feature John Terry, Roberto Carlos in Game of Kings Match
Football Kings, John Terry, Roberto Carlos to Play Alongside NPFL Stars in Budweiser Game of Kings Match.
English Premier League and Spanish La Liga sponsor, Budweiser, is set to feature international football Kings, John Terry and Roberto Carlos in a new football-themed campaign tagged “Budweiser Game of Kings”. For the first time in Nigeria, EPL & La Liga Kings of football will engage in a football game alongside the best of the NPFL players.
Revealing the news at the forum to inform journalists, Marketing Director, International Breweries Plc, Tolulope Adedeji explained that the premium brand seeks to give millions of football lovers who double as beer lovers in Nigeria a unique experience that will stay with them for a long time.
“Consumers can participate by entering the unique code under the Budweiser crown cork on the website or texting the code to the USSD: 7827. Consumers stand a chance to be selected either as team managers or get VIP invites to watch the match live in Lagos, Nigeria. If selected as team managers, they will be able to choose from a list of players in the different clubs on the Nigeria Professional Football League to form their first eleven team players who will feature as teammates to John Terry and Roberto Carlos during the live match. The selected managers will also be sponsored on an all-expense-paid trip to watch a live EPL match (terms & conditions apply),” Adedeji said.
“We are delighted to be able to give football fans in Nigeria the pleasure of watching Kings like John Terry and Roberto Carlos play live on our home soil and we have no doubt it will be an experience they will cherish for a long time to come. It’s also our way of appreciating our consumers who have been loyal to the Budweiser brand over the years,” Okikiolu noted.
Budweiser is produced by International Breweries Plc, a proud member of AB InBev, the world’s largest brewer with over 400 beer brands globally.