Alcohol is an absolute Omah Lay style jam and was produced by Omah Lay’s frequent collaborator Tempoe, and fans are wondering if this is a one time stint or a new, experimental Joeboy in the works.
Whenever I think about one promising act in the industry who needed a monster hit to maintain his relevance in the new Afrobeats Vanguard, Joeboy certainly comes to mind.
The Baby crooner’s 2021 debut album ‘Somewhere Between Beauty & Magic’ was an A-rated debut, and it did reasonable numbers on streaming platforms, but lacked any major hit, international or continental monster hit to compete with the immensely successful projects that were also released after the COVID-19 lockdown.
Although he scored a few huge numbers, such as; ‘DOOR’, a brilliant feature with Ghanian superstar Kwesi Arthur, ‘FOCUS’, and ‘SHOW ME’, none was big enough to complement the momentum he’d been on since he made an entry into the industry, and he has since relinquished his position in the top to the likes of Tems, Omah Lay, Bella Shmurda, Lojay, who used the lockdown as a medium to cement their place in the new vanguard of Afrobeats.
Although Alcohol isn’t the Nigerian graduate of Sarz Academy’s first rodeo with Joeboy, he’d previously worked with him on Door, but Alcohol certainly takes Joeboy out of his comfort zone, giving him an AfroFusion beat that just reminds you of Omah Lay’s soul-piercing hybrid Afro Life.
It may be quite prudent of us to agree that this blend of Afrofusion is a tad different from Joeboy’s usual R&B-influenced Afropop. Although the theme is different, on this record he also leans into heartbreak and explores the dark side of music to unruffle emotions, this is definitely Omah Lay’s territory and Joeboy rides the waves so expertly.
Do you agree? I’d love to hear your comments.
Bisi-Taiwo Chukwumerije is a blood-bound Nigerian music journalist in his early 20s. He goes by the pseudonym ‘AfrobeatsMerije’, and considers himself one of the greatest psyche in Afrobeats. @AfrobeatsMerije.